EV Privacy Policy

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Privacy & Cookies Policy – The EV Guy

Last updated: 26/08/2025

The EV Guy (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy & Cookies Policy explains how we collect, use, store and protect your information when you use our website https://evguy.co.uk, sign up to our newsletter, or contact us about our services.

1. Who We Are

The EV Guy is a UK-based business helping individuals and businesses with electric vehicle and sustainability advice.

Data Controller: The EV Guy

Email: hello@theevfeed.com (temporary)

2. What Data We Collect

We may collect and process the following types of personal data:

• Identity & Contact Data: name, email address, phone number, business name (if provided)
• Communications: messages you send via forms, email or WhatsApp
• Marketing Preferences: your consent to receive newsletters or updates
• Technical Data: IP address, browser type, pages viewed, analytics data collected via cookies or similar technologies

We do not intentionally collect special category (sensitive) data.

3. How We Collect Your Data

• Directly from you (e.g. newsletter signup, contact forms, WhatsApp link)
• Automatically through cookies and analytics tools (e.g. Google Analytics or similar)

4. How We Use Your Data

We use your personal data to:

• Respond to your enquiries and provide our services
• Send you newsletters or marketing communications only if you have opted in
• Improve our website and understand visitor behaviour
• Meet legal or regulatory obligations

Legal bases:

• Your consent (e.g. for marketing emails; you can withdraw at any time)
• Contractual necessity (responding to enquiries)
• Legitimate interests (analytics and website improvements)
• Legal obligations (where required)

Consent wording to display under forms/newsletter:

“By subscribing or submitting your details, you consent to us using your information to send you updates and marketing communications. You can unsubscribe or withdraw consent at any time by clicking the link in our emails or contacting us at hello@theevfeed.com.”

5. Sharing Your Data

We do not sell or rent your data. We may share it with:

• Service providers (e.g. email newsletter platforms, hosting, analytics)
• Professional advisers (e.g. accountants/legal)
• Authorities if required by law

All third parties we use comply with UK GDPR and keep your data secure.

6. International Transfers

Some providers (e.g. analytics or email services) may transfer data outside the UK/EEA. Where this happens, we ensure appropriate safeguards (e.g. Standard Contractual Clauses).

7. Data Retention

We only keep your data as long as needed:

• Newsletter/marketing data: until you unsubscribe
• Contact/enquiry data: up to [e.g. 24 months] after your last interaction
• Analytics data: kept in aggregate, non-identifiable form

8. Your Rights

You have the right to:

• Access and get a copy of your data
• Correct or update inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Complain to the ICO (www.ico.org.uk)

To exercise any rights, email hello@theevfeed.com

9. Cookies and Similar Technologies

What Are Cookies?

Cookies are small text files placed on your device to help websites function and improve your user experience. We use:

• Essential cookies: required for core site functionality
• Analytics cookies: help us understand how visitors use our site (e.g. Google Analytics)
• Preference cookies: remember choices (like language)

What Data Is Collected?

Cookies may collect anonymous information such as:

• IP address (shortened/anonymised where possible)
• Device/browser type
• Pages visited and time on site

Managing Cookies

When you visit our site, you will see a cookie banner asking for consent to non-essential cookies (analytics, etc.). You can:

• Accept or reject analytics cookies via the banner
• Change your preferences at any time in your browser settings
• Disable cookies in your browser (may affect site performance)

Legal Basis

Essential cookies are used under our legitimate interest to make the site work. Non-essential cookies (like analytics) are only used with your consent.

10. Security

We take appropriate technical and organisational measures to protect your data, including secure hosting and restricting access to authorised personnel only.

11. Changes

We may update this policy occasionally. Updates will appear here with a new “Last updated” date.

12. Contact

For any privacy or cookie questions:

Email: hello@theevfeed.com